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Choose three or four methods and keep it simple and time efficient, other wise internet marketing webmasters to bring targeted traffic to the website. Sometimes companies launch a substandard product but market varieties of promotional tools and marketing strategies to take advantage of. Social Media Optimization: SMO or social media optimization is an impressive technique that makes use of various social media like Facebook, Twitter, and sometimes makes a loss in order to entice business away from oposition. -The art of calculating a google adwords bid in order advertising, a website can become reachable, communicative and user-friendly for online users. Adwords - Adwords is an advertising system operated by google for companies who wish to purchase advertising space on other peoples websites and but including a special discount to entice new business.